Extending MediaCentral to the cloud – With new cloud-based applications, media services and infrastructure on demand, media organizations can capitalize on the efficiency, agility, flexibility and scalability that the cloud facilitates.The announcements made at NAB Show 2017 include: “Now we’re turning our attention to accelerating the pace of innovation-a key part of which involves extending media production to the cloud-to address the most critical challenges facing our customers.” “After four years of intensive effort and unyielding dedication, we’ve completed the transformation of Avid Everywhere from vision to reality,” said Avid Chairman and CEO Louis Hernandez, Jr. Avid unveils major advancements across all product suites and extends MediaCentral Platform into the cloud, showcases end-to-end 4K/IP workflows, enhances immersive workflows and expands Alliance partner ecosystem-delivering innovations for students and aspiring artists, educational institutions, creative professionals and media enterprises. The 2017 edition of NAB Show served as the stage to announce the news. The next phase of evolution for Avid is filled, claims the company, with groundbreaking innovations. Showcased at NAB 2017, the innovations from Avid represent a major step for the company, and are the result of four years of intensive effort to transform Avid Everywhere from vision to reality.
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